When people ask “what’s the plan for Carr Eats?” I respond with… When?! Because I LOVE plans and I have many. I have a plan for right now. A plan for the week. A plan for the month. A one-year, five-year and ten-year plan. A short-game plan. A backup-plan. A worst-case-scenario plan. I have plans for my personal life. I have plans for my businesses. I even have a plan for eating and sleeping. Why? Because, in general, I don’t like to be surprised. I’m a scheduler. A type-A controller. A plan gives me purpose and order. A plan is organized and broken-down into steps and waypoints. A plan gets me to my Long-Game. My long-game doesn’t include leaving anything on the table and thus I hammer into my thoughts and do.
I started Carr Eats out of camping-coolers in my house almost three years ago; I couldn’t see into the future then and I can’t know what’s around the corner now. Carr Eats will move into its own commercial production space, The Kitchen Company, this Spring; my newest entrepreneurial adventure. I don’t have a looking glass… I only know there’s more.
Whenever anything seems out of reach, hard or impossible; I sketch my thoughts and intensions out on paper. I daydream the playbook. I think in increments. I get obsessed. The great thing about a plan is that no matter how hard you try, they WILL be unpredictable. A plan will get messy. A plan will flip-flop and wriggle as detours, roadblocks, obstacles and life pileup in your way. Quitting is not a plan. Quitting is a default you lean into when the plan gets hard. Plans might need to be lean and agile while you test them out, but a plan is nothing without the doing so you’ve gotta move. Maybe you spend years living-out a plan only to discover a dead-end. Perhaps the plan was wrong? Maybe after some reflection the plan sucked. Pain-point? Yes. But maybe through all the struggle, wrong-turns and misfortune you found a better way. Be honest. Don’t condemn your future by denying what’s happened in the past but don’t be so self-deprecating that you’re paralyzed by fear.
My relationship with food is at a place today that at one-time seemed impossible. I couldn’t pave the road that that led me here because I wasn’t entirely sure where I was going. You hear stories of people who were born knowing their path. Mine is not that journey. I have been a lot of things. I have made a lot of plans. I’ve quit, failed, succeed, started over and reset more times than you could possibly track or calculate. However. The one constant through everything? Me. Either you are living life or life is happening to you. Today is an arbitrary day, unmarked by purpose. It will be the same as tomorrow and as unmemorable as yesterday until you press-play and turn that plan into action. Don’t choke out a dream with lies and self-appointed logistics. Get busy. Don’t leave anything on the table. The work will feel good and the reward is all the things, people and awareness you’ll accumulate along the way.
My plan for Carr Eats is community. My plan is to grow our customer base into a powerhouse of Eaters who leave nothing on the table. Who use our meals as a catalyst for excellence. I want our meals to fuel-fires and free-talent. I want our meals to remove-doubt and grow-confidence. Lofty?! Yes. But not impossible. We aren’t ready to put a limit on what our meals can achieve so until then we will keep cooking and planning. Think we’re just food? There’s more and we’re excited to show you. That’s us. What’s your plan?