Our social media detox!!! Instagram + Facebook are two things I love but hate in business. They ARE totally necessary, take a good amount energy and YET I kind of die inside when I catch myself dropping everything to keep our response rate high or silence out an entire room to capture the perfect shot and muse about a witty caption… Sometimes I wonder… Is any of this even real? And of course the answer is yes (well kind of). It’s real in the sense that it’s how we market and make connections. We LOVE new connections and thus – we post and play the algorithm game to stay relevant… and with any luck, in the feeds of those who enjoy our content.
As a human (and business owner) I am allowed to change my mind. And I have changed my mind when it comes to how I conduct myself on social media. When Carr Eats was in its infancy, I created both an Instagram + Facebook page. I wanted “everyone” to see us… So I followed “everyone” – My goal was to drive numbers (#followforfollow) I have since done a total 180!!! I don’t want “everyone” I want OUR PEOPLE!!! And apparently – this even hurts us, in the form of low engagement. I want to create a like-minded community; we’ve got A LOT of work to do. Over the past few years, we’ve accumulated over 7k followed-accounts. I say “accounts” because using the follow-for-follow method means you follow A LOT of shit – bots, ghost followers, naked people, bogus pages, etc. We did not discriminate – just followed everything. I thought I was growing our reach. Turns out – I grew nothing.
Whenever I log into Instagram, admittedly I get that dopamine rush when I see new likes and comments. That goes away when you read “Nice photo, there is no need for more words, I just wanted to say hi (heart eye emoji)” from fpr.Records… a hip-hop producer based out of Ontario. Mind you, the post this account was referring to was an ordering deadline (no photo at all). Or we might get some bot telling us how sexy we look after posting a picture of roasted root vegetables. Confusing and I can only assume, auto-generated, unless you really think root veggies can be erotic.
So where do we go from here? What’s the goal? Well – We’re basically starting over!!! We’re on a schedule to un-follow and un-follow and un-follow (Instagram actually only allows this in batches of 200) and then when we have a clean slate… We will build our account back up. Following, only those who are relevant to our Carr Eats Community. This may seem like an odd way to spend our time but one of our goals for 2019 is to really tap into and grow our Carr Eats Community. We want engagement and we want to make an impact!!! Social media is an excellent way to do this and overtime we hope we will have made some genuine connections. Not numbers – People. When I post something I want to feel like I’m telling a story at a dinner party… Not pouring content into a formula. I’m happy with less but more valuable vs. more but meaningless.
We’ll be more diligent and intentional with our Social Media from here on in… and we’re kind of pumped to see what happens!!! Maybe its a flop, maybe it turns out to be a mistake… Or maybe my gut reaction is correct and this turns out to be great!! #carreats #forreallife