Carr Eats out of necessity. I was working in pharmaceuticals, on the road, surrounded by processed foods and loads of catered lunches. I wasn’t fulfilled. I was stressed. I was (a little) depressed. I wasn’t loving the person I had leftover for the people at home. I needed to make some life changes. Food was any easy area for me to control, so I set out to seriously overhaul my diet. I needed REAL nutrition to power my workouts and to repair my mindset.
I started meal prepping on Sundays. Full disclosure. Sometimes this was hard. Sometimes this was really hard. BUT, I knew if I didn’t do it, my entire week would get messed up. There wasn’t enough time to eat healthy without carving out a marathon cooking day. And so it began…
To stay motivated, I took to social media. I posted pictures of what I was eating (like every meal!). I was the Tupperware queen, often pulling over onto the side of the road or lingering in the back of parking lots to eat breakfast and lunch in-between work calls. My food pictures were gaining popularity on Instagram and I was receiving random propositions like “I’ll give you money to cook for me!” on a regular basis. I’d laugh off these requests but after several months, I decided “what the Hell!” I threw together a quick menu, purchased a domaine name and let Carr Eats loose!! The name itself was born out of several failed attempts at something better.
I thought – Ok… At best maybe I make 1-2 extra meals each week. How hard could that be? I mean I’m already prepping for myself. But, oh baby! I was epically ill prepared for what was next. 115 orders in my first week. Honestly – I had a big “oh shit” moment. I didn’t have room for anything! I had food at my house, food at my parents house, food in coolers in the living room. FOOD EVERYWHERE. I was working 40+ hours at my full time job, then I was cooking and packing meals (by myself) for 24hrs each Sunday. I’d start around 5am and finish around 5am the following day; take a quick shower without any sleep, deliver my meals, then head to my real job.
I thought – This must be a fluke! But week after week, the orders grew and it became very obvious, I couldn’t sustain this pace. So… I quit my pharma job (YIKES!!). Was I crazy?! Probably – but I haven’t looked back. My name is quite literally in the company name. I’m part of the brand. I value and understand the struggle of each and every one of my customers. From new moms to athletes, each client is part of something more than just a sale to me. I want to be in your fridge. I want to make your life just a little easier.
The openness and receptiveness to the Carr Eats brand + product has been tremendous. We are fully legal now (no longer moonlighting at home with coolers in the living room) but customers continue to share personal journeys; how our meals have made their day easier, how our meals get them moving, how our meals get them excited about vegetables, how our meals get them well! This is incredibly powerful and fuels our dedication to producing quality, great tasting, convenient meals each week.
Orders due Tuesday by midnight.